The agile way
At Infoware Studios, everything we do is managed by using an agile approach, including our marketing department. Not only are we fiercely passionate about agile, but we practise what we preach as well and follow agile principles in all our projects.
As someone who is new to agile, software development and the like, I speak from a non-technical perspective. As the marketer for Infoware Studios, I found that agile was a really productive way of managing and executing tasks and that it could apply to any field or industry, not just software development.
So we implemented an agile approach in our marketing activities primarily using JIRA, the project and issue tracking software by Atlassian. JIRA is an excellent project management tool that allows you to create high level topics (called Epics), and then create tasks to be actioned under those topics (called Issues). Tasks can be assigned to people in your team. You can then create a weekly (or bi-weekly if you want) to-do list known as a Sprint, where you add all the tasks that need to be actioned in this time frame. You then move the tasks, based on your activity, through the To-Do, In Progress and Done columns. Columns can be added, removed and renamed, so they don’t need to necessarily be the same as those mentioned. JIRA also allows you to draw reports and include more than one project on your overall view.
JIRA has much more functionality than the above basics and is often used in software development. However, for someone in a non-IT related field, it works perfectly for project management and can help you increase your productivity and manage your time, as well as creating visibility on the work that you do.
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BY: MISPAH CARELSEN, MARKETER AT INFOWARE STUDIOS
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